Our “What if?”

Our breakthrough started with one challenging question:

What if we’ve been looking at tinnitus from the wrong angle all this time?

Most medical experts tend to connect tinnitus to loud noise exposure and ear disorders, so the most solutions commonly focus on the auditory system.

Is “hearing” phantom sounds a reason enough to treat only the ear and look no further?

What if tinnitus goes beyond the ear, and far beyond the auditory system?

After putting together 3 revolutionary experiments, we’ve decided to look deep into the brain.


Chronic “ear ringing” might have nothing to do with the ears

Many studies suggest tinnitus comes from the part of the brain that processes sounds, called the “auditory cortex”.

The assumption is that, if the auditory cortex is damaged, then your brain can’t correctly process the sounds you hear, it mixes the signals up and “produces” a buzzing noise.

Even though it sounds like a plausible explanation, we had one question:

“Why do deaf people still get tinnitus?”

Since they can’t hear, there’s no “sound” to process to begin with.

A bizarre experiment from the late 1950’s took us to the next step.

Back then, researchers suggested: “If you have debilitating tinnitus, let’s cut the auditory nerve and then you will be deaf, you won’t hear a thing, but you won’t have tinnitus.”

A few patients went along with it and got their auditory nerve surgically cut, therefore becoming completely deaf. The result? Their tinnitus got even louder!

That’s when medical researchers realized that tinnitus isn’t in the ear, or in the part of the brain that processes sounds.


The brain scan that changed everything

Researcher Winfried Schlee and his colleagues from the University of Konstanz in Germany, have been making some of the most detailed studies on tinnitus ever.

They have clearly showed, using increasingly sophisticated brain scans, that tinnitus is a lot more than just “a ringing in the ears”.

In fact, chronic tinnitus might have absolutely nothing to do with your ears, and it could actually go much deeper: inside the brain.

More specifically, rather than being a ringing inside your ears, it’s a ringing across the brain.


What happens inside your brain when you have tinnitus?

An eye-opening study from the University of Iowa in the US not only took further Shlee and his colleagues findings, but also helped us find an important missing piece.

For the first time in history, the signals relating to the constant ringing noise were mapped across the brain of a patient undergoing surgery.

In plain English, scientists “followed” tinnitus during an open brain operation and recreated its “circuit”.

And the result was mind-blowing, and not metaphorically speaking: tinnitus “travelled” through THE ENTIRE BRAIN.

This means tinnitus extended far beyond the ear, and far beyond the hearing-specialized part of the brain.


Tinnitus, a disease of the networks that connect the brain?

The buzz you’re hearing could be the buzz of the “communication lines” that have been altered and can’t pass the information properly from one brain cell to another…

These “communication lines” we’re talking about, they’re called “synapses” and they’re the ones that make sure the vital “brain signals” are strong enough to get from one side to the other so that everything functions properly.

Any worrying sound means the brain signals went wrong, and it’s a sign that the communication lines are jammed, overheated or weakened, and need to be fixed.

Otherwise, one by one, the communication networks break down, the brain cells disconnect and your brain might shut down completely.

We can say that tinnitus is the sound of the brain trying, but failing, to repair itself.

Alzheimer’s, Parkinson’s, and dementia – so many memory and anxiety disorders started with the failure of synapses, which, simply put, was a failure in brain connectivity.


What do our brain cells need to properly communicate?

In order to communicate normally, your brain cells need to be:

  1. alive & breathing;
  2. healthy.

In order for this to happen, the brain needs two golden resources: vitamins B for proper oxygenation, and Phytonutrients for health support.

In the absence of the right amount of B vitamins, brain cells suffocate and die, one by one, “screaming” for help, while causing brain damage.

In the absence of certain Phytonutrients, your brain cells become “toxic”.

When any brain cell activity takes place inside your brain, free radicals are released. It’s a lot like when you work out and your body releases sweat.

These free radicals cause neurotoxicity. Neurotoxicity causes brain damage, making your cell age faster, and eventually leading to their death.

If you’ve heard about the damaging effects of free radicals before, you might’ve also heard many experts talking about their well-known enemies, antioxidants.

The fact that antioxidants can counteract free radicals and “clear” neurotoxicity is correct.

But you know what makes the little-known Phytonutrients far superior to the much acclaimed antioxidants?

Your organism can produce antioxidants only in a limited number, a number which decreases after the age of 30.

That’s why your body needs to take its vital supply of antioxidants from outside.

In order to do that and counteract neurotoxicity, it needs to be constantly “fuelled” with Phytonutrients.

Phytonutrients are highly-nutritive substances that are naturally produced by plants and essential for your health.

Once you’ll balance all the resources your brain cells need to live, breath and stay healthy, they should be able to function normally inside the brain networks.

Then, everything should fall into place, while your brain networks should connect in silence.


Is it that simple to take your Phytonutrients and B vitamins from food?

Not quite.

You could be eating by the book, follow a whole list of nutrition rules and still be in danger of lacking the B resources and Phytonutrients. Why?

Nearly every food preparation process that exposes your foods to heat is “robbing” your organism of nutrients – B vitamins and Phytonutrients included.

Plus, your fruits and vegetables get their nutrients and minerals from the soil.

Modern intensive agricultural methods have stripped increasing amounts of nutrients from the earth in which the food we eat grows.

Instead of growing one crop and wait for the soil to regenerate and get its “refill” of minerals and Phytonutrients, farmers have grown one crop after another.

Even when fruits and vegetables are developed organically and with no pesticides, the food can still be affected by the damaged, nutrient-depleted soil.